LL Cool J, Chris O’Donnell and Simon Baker all have one thing in common, a hit show on CBS. In each episode of their shows, these men operate in dangerous action packed situations while still making time for a little humor, thereby creating shows that keep their audience riveted to their seats. Another thing these three men have in common is their clean shaven look. TRA’s patented Media TRAnalytics® uncovered households that viewed these hit shows, also purchased Shaving Cream more often than any other top rated broadcast program during that week. With this information, advertisers are well on their way to knowing who The Right Audience™ is for their products so they can shave any inefficiencies from media plans.