The Upfront/Digital Content NewFront event season is now in the rear-view mirror. It was a swift 2 ½ months of covering presentations all around Manhattan and learning what's ahead for many broadcast, cable and multicast-delivered networks, and the increasing number of digital services, increasingly available via smart TV sets and devices giving sets smart functionality (Apple TV, Roku, Chromecast and so forth). We saw performances up close and sometimes personal. (I became the punchline in comedian Wanda Sykes’ routine at the BET Upfront). For the first time, we picked up data insights and unique initiatives worth keeping in mind when Upfront/NewFront spending decisions are reached among sponsors and media buyers. What were the most memorable sights, sounds, news breaks and, yes, cuisine offerings throughout it all? Here’s the scoop.
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