The Interactive Advertising Bureau on May 3 utilized a key strategy from its event playbook for opening the second half of NewFronts 2023 -- bringing a variety of content, audience measurement and technology outlets together in one place at one time for an all-day round of short presentations. Convene's in-the-round auditorium at its Battery Park City facility, a few blocks from the 9/11 Memorial, was the gathering site. (Note: You can read all our 2023 NewFront coverage here.)
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