The Interactive Advertising Bureau on May 3 utilized a key strategy from its event playbook for opening the second half of NewFronts 2023 -- bringing a variety of content, audience measurement and technology outlets together in one place at one time for an all-day round of short presentations. Convene's in-the-round auditorium at its Battery Park City facility, a few blocks from the 9/11 Memorial, was the gathering site. (Note: You can read all our 2023 NewFront coverage here.)
Smart TV-Delivered Content and Commerce Plays Rule at IAB's 2023 NewFronts
