Social Innovation - Chas Salmore

I was sitting in my office reflecting on how far direct marketing has progressed in the past 10 years I remember the days of fliers catalogue distribution promotional merchandise direct mail and street handouts These were the times when you would gage your audience by using polling or market research but overall it was a solid oneway communication Television advertisements are one amp8211way print advertisements are oneway radio is one way and the list went onToday with social media marketing clients can create a great relationship with their audience they can tell them why their brand is an important thing to consider But even more important they can tell what their attributes are against their competitors they can gather all kinds of information that consumers are inclined to give you if they are brand advocates It is amazing what brand advocates or even detractors will let you know about their feelings which is priceless information to use in your marketing and promotion advertising needsIn addition to everything else it is a great tool Social media marketing uses web monitoring and crawling and social intelligence to harvest information about what is already being said in social media communities and with those insights we can create campaigns for our clients where we effectively go out and engage people in meaningful conversation A lot of people believe if they have a Facebook page and a Twitter account they have social media covered but the truth is that this is just 2 of many ways you should be reaching engaging igniting and communicating with your audiences We consider any of those and many more including blogs and message boards posts forums video sharing sites anywhere that people are having conversations online is a way for us to connect to people hopefully to make a meaningful connection and a relationship with them then to convey what we are tasked in doingSocial media marketing can be measured monitored and tracked so the issue of return on investment is no longer an issue anymore I shiver at the thought of where we will be in the next 10 years In 2011 we are seeing great innovations in video marketing that will break free the chains of quotYou Tubequot With custom players video can be spread anywhere amp8211 across the entire span of the web amp8211 and allow viewers to learn more about the product as well as make a direct purchase from the player And this is just the beginning With a push toward twoway communication being the standard quotmodus operandiquot for direct marketing the possibilities are limitlessSo my suggestion is to find the old promotional tshirt giveaway marketing campaign and put it in a museum labeled quotarchaicquot marketing of the 20th centuryChas Salmore a 25year veteran of the entertainment and marketing industry is the Founder and CEO of Marketingworks Inc quotMWKSquot a leader in socialmedia marketing and digital wordofmouth influenceRead all Chas39 MediaBizBloggers commentaries at Marketingworks InsightsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Social Innovation - Chas Salmore

Author

Publish date

Channel

Archived in

Chas Salmore

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Social Innovation - Chas Salmore

Enjoying This Commentary? There's More to Love

Chas Salmore

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

The payment was successful

Cookies