If your little trick-or-treaters have wrapped all the neighbors' shrubs in toilet paper this Halloween, have no fear. You can always buy more toilet paper. The hard part is finding the right place to advertise Toilet Tissue brands. TRA will help you find the television programs that have The Right Audience™ for your brand purchasers. While most households are buying this core essential (do we want to know about those who don't?), the ability to understand this purchase behavior linkage to media viewing can also be essential to improving your return on investment.Among top-rated Broadcast programs for the week of August 16th, one program was a standout for having a high concentration of Toilet Tissue purchasers: Two and a Half Men on CBS. CBS's The Big Bang Theory also skewed in the right direction for this audience. Shifting your media to these programs will make your Toilet Tissue ad buy more effective.And when an angry mob of neighbors comes after you for vandalizing their property, be thankful that because you now understand how to make your media work harder at least your boss won't be after you! For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.
