Spectrum News: A Trusted Source for Both Audiences and Advertisers this Election Year

amp8220Our journalism helps people navigate their daily lives whether itamp8217s a weather forecast every 10 minutes updates on traffic or balanced reporting to help them make decisions in the voting boothamp8221 says Alison Hellman Senior Vice President and General Manager for Spectrum News amp8220Spectrum News journalists are out in their communities every day not just reporting on candidates and races but the local issues that matter in this critical election year and beyondamp8221With 247 communityfocused coverage and stories that inspire Spectrum News is trusted by local viewers across the nation to accurately reflect the diversity of their communities and offers a brand safe premium environment for advertisers to deliver their messageA Reliable Source in a Fragmented LandscapeIn todayamp8217s polarized political and media environment Americansamp8217 confidence in much of the mass media including newspapers TV and radio to report the news fairly and accurately is at its lowest point since 20161 Still nearly two thirds of Americans say they trust local television news even as the credibility of polarizing cable news brands continues to decline Spectrum News serves as a trusted source as revealed by the companyamp8217s biannual brand tracker According to audience surveys 65 of Spectrum News viewers say the network is trustworthy and only 3 of viewers say they do not trust Spectrum News Spectrum News ranks 1 among local news stations for amp8220unbiased news coverageamp82212Averaging 17 million daily viewing households Spectrum News outperforms ABC CBS FOX NBC CNN Fox News and MSNBC across its linear and digital platforms spanning the entire Spectrum News footprint3 Spectrum News became the mostwatched news network among Spectrum audiences in 2023 and the Spectrum News mobile app netted more than one million new downloads in 20234Advertisers in this election cycle can trust that consumers are highly engaged and are more likely to take action when viewing informative content such as Spectrum News In fact in a study of more than 260 multiscreen campaigns over more than two years Spectrum Reach found that across top industries advertising clients who leveraged the power of Spectrum News for their campaigns experienced higher website responses on average than those who did not5Breaking Through the Noise Reporting National Topics LocallyErrol Louis hosts The Big Deal with Errol Louis a new weekly halfhour program that breaks down the top political stories of the moment through the lens of Spectrum Newsamp8217 vast network of journalists embedded in communities across the country including a dedicated team in Washington DCLouis says that while itamp8217s important to focus on the details when covering politics itamp8217s also critical to not lose sight of the big picture amp8220The most important question to askamp8221 Louis says amp8220is how is this going to affect viewersamp8221Covering politics for Spectrum News 1 Texas from the DC Bureau Reena Diamante says her goal is to make sense of whatamp8217s happening for the audience outside the Beltwayamp8220So much of what comes out of the White House Congress Capitol Hill and the Supreme Court affects the lives of everyday peopleamp8221 Diamante says amp8220Itamp8217s my job to break down the debates and discussions about important issues to inform votersamp8221Stay Connected to the Issues Impacting Communities NationwideSpectrum News is a trusted brandsafe and locally relevant advertising option to connect your brand with the communityTo learn more about how you can harness the advertising power of Spectrum News go to spectrumreachcomadvertiseonspectrumnews1 Gallup Americansamp8217 Trust in Mass Media October 20232 Spectrum News Brand Tracker Fielded 109102323 Included over 269K Spectrum customers that watch local news weekly3 Spectrum Reach Household Viewing Data is sourced from all markets where Spectrum News has distribution and is based on a minimum threshold of five consecutive minutes of viewing on one station to count as a viewing HH4 Spectrum Reach internal CBO report 1123 to 123123 Spectrum News Full Footprint Total available impressions include STVA ampamp SNA The STVA provides both live stream and VOD Spectrum News OampampO5 Spectrum Reach Attribution campaigns from Q3 2022 to Q4 2022 Data delivered from Innovid on 10032023 Number of website responses on average for accounts buying Spectrum News vs those with no Spectrum News within same industry verticalPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Spectrum News: A Trusted Source for Both Audiences and Advertisers this Election Year

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