Rain the Growth Agency challenged Spectrum Reach, the advertising sales division of Charter Communications, Inc., to deliver on the needs of a leading multinational e-commerce brand using premium streaming TV bought programmatically. The client's primary objective was to drive subscriptions below a defined Customer Acquisition Cost (CAC) target.
Spectrum Reach® Delivers Curated Content Plus Data Transparency at Scale to Drive Conversion
![Spectrum Reach® Delivers Curated Content Plus Data Transparency at Scale to Drive Conversion](/media/articles/Spectrum_DataCollection_1.jpg.550x380_q85_box-0%2C56%2C1024%2C767_crop.jpg.webp)