Standing Out During the Holiday Season Through Advertising

The holiday season is crucial for businesses to capture consumer attention, but the challenge is to stand out amid the sea of promotions and campaigns. While inflation and spending may be a concern for many, it’s forecasted that the average consumer will buy more this year, and holiday retail sales will likely increase between 2.3% and 3.3% this year. At Optimum Media, we believe that strategic multiscreen advertising can help small businesses differentiate themselves effectively throughout the holiday season and beyond.