MediaVillage logo
Sign In Sign Up
Knowledge Exchange TV / Video Download The Myers Report Insider InSites Podcasts/Videos Advancing Diversity About us
Advancing Diversity Honors 2020 — Click Here
Stuart Elliott Report logo
Stuart Elliott Report logo

Stuart Elliott: Advertisers Adapting Nostalgic Appeals for Contemporary Consumers

Stuart Elliott: Advertisers Adapting Nostalgic Appeals for Contemporary Consumers

Author

Stuart Elliott photo

Stuart Elliott

Publish date

October 18, 2016

Channel

Stuart Elliott Report
44 26 3

A Beatles song offers perhaps the most concise explanation of why nostalgia works so well as a marketing tactic: "Yesterday, all my troubles seemed so far away. Now they look as though they're here to stay. Oh, I believe in yesterday." When times are tough, when things get bad, it's human nature to gaze back fondly at eras that seem less tumultuous. The impulse may not be the most logical response to real-time, real-world problems -- another lyric from "Yesterday," "Now I need a place to hide away," suggests it could be futile -- but it's understandable.

Page  of  Prev Next
44 26 3
Stuart Elliott photo

Stuart Elliott

Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to Dec… read more

ADVERTISEMENT

Most Shared

  • Preview image for article: Scott Patterson Returns as Host of UPtv's Annual "Gilmore Girls" Mega-Marathon
    Scott Patterson Returns as Host of UPtv's Annual "Gilmore Girls" Mega-Marathon
  • Preview image for article: Patrick Duffy on Lifetime's "Random Acts of Christmas," Life After "Dallas" and More
    Patrick Duffy on Lifetime's "Random Acts of Christmas," Life After "Dallas" and More
  • Preview image for article: Paul Greene's Cavalcade of Christmas Projects for Hallmark
    Paul Greene's Cavalcade of Christmas Projects for Hallmark
  • Preview image for article: ABC's "General Hospital" Does Product Placement Right
    ABC's "General Hospital" Does Product Placement Right
  • Preview image for article: Tamera Mowry-Housley Returns to Acting in Hallmark's "A Christmas Miracle"
    Tamera Mowry-Housley Returns to Acting in Hallmark's "A Christmas Miracle"
MediaVillage white logo
MyersBizNet, Inc.
CMO Village / Audio InSites / Creativity Village / Auto InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2019 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Home Knowledge Exchange TV / Video Download The Myers Report Insider InSites Podcasts/Videos Advancing Diversity About us
Sign In Sign Up