For some of us, the 1980s is known as much for the start of the Cola Wars as for the end of the Cold War. The fight between Coca-Cola and Pepsi-Cola for soft-drink hegemony was more than a marketing battle. It also became part of the pop-culture zeitgeist, as evidenced by the lyric about "rock and roller Cola Wars" in "We Didn't Start the Fire," Billy Joel's encyclopedic recounting of American history from 1949 to 1989.
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