The frenzied response to Michael Wolff's tell-all book "Fire and Fury: Inside the Trump White House" offers a fascinating case study of how to market a product.
Stuart Elliott: Flap Over "Fire and Fury" Echoes Another Book Decades Ago
![Stuart Elliott: Flap Over "Fire and Fury" Echoes Another Book Decades Ago](/media/articles/fire_MytezLcu_graphic_stock.jpg.550x380_q85_box-661%2C0%2C2754%2C1454_crop.jpg.webp)
The frenzied response to Michael Wolff's tell-all book "Fire and Fury: Inside the Trump White House" offers a fascinating case study of how to market a product.
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