Stuart Elliott: Time to Gobble Up Another Edition of “20 Questions”

As challenging as it sometimes can be to fix meals how many cooks are going to relate to a print ad for Goya Black Beans that carries this headline amp8220It tastes like you actually know what youamp8217re doingamp8221With so many commercials featuring singers from the amp821640s amp821650s and amp821660s including Peggy Lee for the Samsung Galaxy Note8 Doris Day for State Farm Gertrude Lawrence for 23andMe Tony Bennett for ETrade Ethel Merman for MTVamp8217s The Challenge Champs vs Stars and Gene Kelly for Citi how soon will it be before a network revives Your Hit ParadeIs HEX Advanced Laundry Detergent a big seller in Pennsylvania Dutch countryWith WCBSFM in New York broadcasting from what it calls the StubHub Studio will the station take advantage of its amp8220greatest hitsamp8221 format to play more frequently songs such as amp8220Ticket to Rideamp8221 and amp8220Two Tickets to Paradiseamp8221How many shoppers will figure out that Targetamp8217s new Project 62 home style brand is named for 1962 the year the Dayton Company opened the first Target storeWould the new Hyundai Sonata commercial with drivers stuck in traffic who suddenly start singing amp8220Sweet Carolineamp8221 exist if it werenamp8217t for the opening musical number set on a crowded freeway of La La LandIs it a coincidence that there have been several commercials lately with conspiracy themes sponsored by Avocados From Mexico Progressive and FedEx or is there something more to it something nefarious perhaps a conspiracyamp160 Hat tip to reader Tom SiebertWas it just an oversight that a recent cover story in Parade about the return of Will ampamp Grace didnamp8217t use the word amp8220gayamp8221 until the 16th paragraph which ran on the third page of the threepage articleIn the same vein was it just an oversight that an article about the openly gay comedian Billy Eichner which appeared in the November issue of Menamp8217s Health magazine didnamp8217t use the word amp8220gayamp8221 at allNow that Campbell and Kraft Heinz have introduced food lines called Well Yes and O Thatamp8217s Good will brand names with interjections and exclamation points become the hottest trend in marketing since glutenfreeHow many marketers that spend big bucks every year on signing sports stars as endorsers cringed when reading a New York Times article that concluded with the American tennis player Sam Querrey declaring amp8220You literally just go with who pays you the most I donamp8217t care whatamp8217s on thereamp160 I just put it on and get paid thatamp8217s all I care aboutamp8221Do viewers watch the Choice Hotels spokescharacter who proclaims amp8220Badda book badda boomamp8221 and think amp8220Gee it sure didnamp8217t take Anthony Scaramucci long to find another jobamp8221Does the proliferation of ads that spell amp8220judgmentamp8221 as amp8220judgementamp8221 the most recent a magazine ad for Hormel Natural Choice snacks suggest that we ought to worry about what our children are being taught in elementary school or that a lot of copywriters have been visiting Britain latelyBy the time Costco customers figure out which one of the chainamp8217s Kirkland Signature storebrand allergy medications they want to buy AllerClear AllerFex AllerFlo or AllerTec how many of them have already sneezed all over their shopping cartsHow many readers of CMO Today were able to figure out that when the Wall Street Journal blog told them amp8220the countdown to Cannes the 2017 Cannes Lions International Festival of Creativity is almost drawing to a closeamp8221 it meant the event started in three daysDid the smart alecks who noticed a campaign for Pepperidge Farm Farmhouse Thin ampamp Crispy cookies which carries the theme amp8220A new cookie straight from 1937amp8221 say to each other amp8220Boy talk about being past your sellby dateamp8221Did the people at Toyota and the folks at Land Rover collaborate on the idea that in separate commercials a Toyota RAV4 should escort a paraglider while a more expensive Range Rover should be paired with a pricier glideramp160 Hat tip to reader Tom SebokWas Wall Street confused when Progressive ran a commercial featuring the KoolAid Man since Warren Buffett who helped KoolAidamp8217s maker Kraft combine with Heinz is a big investor in Progressiveamp8217s rival GeicoWhen the folks at Burtamp8217s Bees heard about a line of skincare products called the Naked Bee did they tell their rival to buzz offWill all the people who smashed hammered beat up tossed out the window or otherwise attacked their own coffee makers in the name of political purity tell a teadrinking columnist amp8220You ask a lot of questions for someone from Brooklynamp8221Note Look for the next Stuart Elliott Report on Wednesday December 6Click the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160

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Stuart Elliott: Time to Gobble Up Another Edition of “20 Questions”

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Stuart Elliott

Jim Lecinski | Clinical Marketing Professor | The Insomnia Cookies Case - The GOST Model Taught at Northwestern - By Mike Linton

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Jim Lecinski | Clinical Marketing Professor | The Insomnia Cookies Case - The GOST Model Taught at Northwestern - By Mike Linton

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