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Stuart Elliott: IFC and Boston Beer Deal for "Brockmire" Covers All Bases

Stuart Elliott: IFC and Boston Beer Deal for "Brockmire" Covers All Bases

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Stuart Elliott photo

Stuart Elliott

Publish date

April 05, 2017

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Stuart Elliott Report

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AMC Networks
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There's a long, colorful tradition of beer brands sponsoring baseball teams, among them Ballantine and the New York Yankees, who back in the day celebrated home runs as "Ballantine blasts"; Rheingold and the New York Mets; Narragansett and the Boston Red Sox; Heileman's Old Style and the Chicago Cubs; and National Bohemian and the Baltimore Orioles. For decades, a brewer, Anheuser-Busch, owned a team, the St. Louis Cardinals. As the marketing strategy for the new IFC series Brockmire illustrates, so close are the ties between beer and baseball that even a make-believe team can have a beer sponsor.

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Stuart Elliott photo

Stuart Elliott

Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to D... read more

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