One of the genius things about Mad Men was its depiction of how central cigarette advertising was to the Madison Avenue of the 1960s, from Don Draper's work on the Lucky Strike account ("It's toasted") to the full-page, open-letter ad that he took out in the New York Times, headlined, "Why I'm quitting Tobacco." Even after cigarette commercials vanished from TV and radio at the end of 1970, Big Tobacco remained a force to be reckoned with, spending billions of dollars a year on the marketing methods it still could employ such as print ads and promotions.
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