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Stuart Elliott: Madison Avenue Gets a Lead Medal for the Ad Olympics

Stuart Elliott: Madison Avenue Gets a Lead Medal for the Ad Olympics

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Stuart Elliott

Publish date

August 24, 2016

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Stuart Elliott Report
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I estimate that I watched more than 1,000 commercials, promotions and branded-entertainment vignettes during NBC’s coverage of the Summer Olympic Games from Friday, Aug. 5, through Sunday, Aug. 21. There were plenty of complaints in the press about the volume and clutter of it all and, obviously, not all of the breaks from coverage of the Games were for advertisements. But most of them were, and little has been said about the commercials themselves – a largely repetitive and uninspired bunch that collectively packed none of the punch associated with ads during the Super Bowl or the Academy Awards, to name two obvious showcases.

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Stuart Elliott

Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to D... read more

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