Never mind all that talk about the basket of deplorables. Lately, consumers are being confronted with a gigantic laundry hamper overflowing with brands that are behaving deplorably and, as a result, find themselves mired in crisis mode. Some of the best-known blue-chip names in marketing are under siege, calling into question their value and, possibly, their survival. And almost all their problems are self-inflicted, impeding efforts to dig out and get back to taking care of business.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.