Super Bowl XLII Commercial Play-by-Play: The 18 to 24 Demo Perspective

Sundayamp8217s Super Bowl viewers were treated to a thrilling game as well as some of the best commercials Iamp8217ve seen in years I was unable to catch the game on television so for fear that Iamp8217d be out of the loop I consulted the Internet to see what aired The Super Bowl commercials can be viewed on a number of sites including MySpace Firebrand Hulu and YouTube but my favorite place to watch the ads was AOL Sports which grouped the commercials according to the quarter in which they airedThe first quarter kicked off with the Bud Light amp8220Breathe Fireamp8221 commercial which I thought was just plain silly Hoping the brand would redeem itself I found amp8220Wine ampamp Cheese Partyamp8221 a letdown As a woman and a Bud Light drinker I was disappointed in the portrayal of the women in the ad fawning over wine and cheese as the men smuggle in bottles of Bud Light and retreat to the kitchen to drink them The second quarter featured amp8220Language of Loveamp8221 which I just didnamp8217t amp8220getamp8221 The third quarteramp8217s amp8220Ability to Flyamp8221 was based on the same concept as amp8220Breathe Fireamp8221 The amp8220Wheel Suckamp8221 commercial was slightly more entertaining but I thought it was a bold move to use cavemen after FedEx used cavemen in a Super Bowl ad two years ago and Geicoamp8217s cavemen ad campaign was successful enough to warrant its own albeit failed TV show Sure cavemen are funny but theyamp8217ve been done before The amp8220Jackie Moonamp8221 commercial featuring Will Ferrell advertised Bud Light as well as New Line Cinemaamp8217s Semipro Thanks to Ferrellamp8217s celebrity status it was the best of the Budweiser ads I was initially confused by Diet Pepsiamp8217s amp8220Nod Superamp8221 ad which featured people nodding off to sleep I wondered why the brand would use Haddawayamp8217s amp8220What is Loveamp8221 given that it is indelibly linked to the Saturday Night Live Sketch amp8220Night and the Roxburyamp8221 A few seconds into the Diet Pepsi commercial I realized that this was exactly their intention and a weak one at that But Iamp8217ll admit Iamp8217m biased towards CocaCola Naturally I thought the Coke amp8220Jinxamp8221 ad was classic playing on the expression amp8220Jinx buy me a cokeamp8221 as well as timely considering the upcoming election The Pepsi amp8220Magnetic Attractionamp8221 commercial featuring Justin Timberlake aired during the second quarter It almost won me over in the last few seconds but I thought they could have done more with Justin Timberlake and I wished there was more Andy Samberg especially since itamp8217s been a while since he flexed his comedic muscles on Saturday Night Live The first quarteramp8217s Dell amp8220Redamp8221 ad annoyed me since Iamp8217ve been privy to a bad Dell user experience While I am a big fan of the Red campaign Iamp8217d much rather buy a Red iPod than a Dell computer Thankfully Dell only purchased one spot this year Apple unfortunately purchased none and thatamp8217s probably because the brand didnamp8217t have toPlanteramp8217s amp8220Perfumeamp8221 ad aired during the second quarter It was Planteramp8217s only commercial and I found it both funny and memorable Without realizing I bought cashews on Monday Coincidence MaybeTwo different ETrade amp8220Babyamp8221 ads aired during the third quarter Both entertaining and informative it was probably the ad mentioned most when I asked friends and colleagues about what they thought of this yearamp8217s Super Bowl commercials Hands down my favorite ad this year was Tideamp8217s amp8220Talking Stainamp8221 which had me laughing out loud and clicking amp8220replayamp8221 over and over Coming in a close second for my favorite commercial was Victoriaamp8217s Secretamp8217s amp8220In the Mood For Loveamp8221 which was simple and seductive just as any good ad should beNina Spezzaferro writes weekly for JackMyerscomClick here for additional JackMyerscom Super Bowl commentary

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Super Bowl XLII Commercial Play-by-Play: The 18 to 24 Demo Perspective

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Nina Spezzaferro

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Super Bowl XLII Commercial Play-by-Play: The 18 to 24 Demo Perspective

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Nina Spezzaferro

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