Ten New Year's Resolutions That Need To Be Made! - Steve Blacker - MediaBizBloggers

1 College and professional basketball and football players stop wearing gang and quothoodquot oriented tattoos It makes me think I am watching a prison playoff series It39s time for the owners and colleges to set some standards2 Drug companies should stop running TV commercials that state all the side effects aired by a cheery voice as happy music is being played quotYou may go deaf blind or drop deadquot as playing in the background is a very upbeat spiritual song3 All future investment company bonuses that are given within one year will be taxed at 90 Bonuses or stock options that are payable five years out will only be taxed at 50 These spoiled over paid executives who caused our system to collapse must stop being overly rewarded They create no new jobs and gambol away our economy4 The Republicans must realize that Obama and the Democrats won the election and stop campaigning against them Republican leaders have to realize that the likes of Sarah Palin and Russ Limbaugh not only radicalize the country but antagonize the majority of the electorate who are moderate independents5 Traditional media companies will finally realize they need to embrace digital and throw away their out of date no growth existing business models While traditional media companies realize there has been a quotsea changequot they mainly rely upon their old business models and are moving too slowly to capitalize on current digital opportunities for their brands6 Google will figure out a way to work with traditional media companies These companies fear Google and do not understand the partnership and platform opportunities that Google provides7 The New York Times needs to find a buyer ie Google The Time39s is still a great paper but as more and more personnel cuts become necessary what makes the Time39s special will disappear8 Major consumer brands must start to reinvest again in their brand equity versus too much promotion and commodity pricing Otherwise private label will take over more of their shelf space9 A major magazine company will dramatically increase their subscription rates ie 12 issues for 2495 and be willing to accept reduced rate bases The revenue short fall will be made up by an increased focus and investment in new digital business platform opportunities10 If accountability is so important to advertisers than clients will support paying ad agency media departmentpersonnel the salaries they deserve Currently many media department employees are paid less than an assistant Media department employees and executives are overworked and under paid They can barely keep up with short term client needs Media departments need to be properly staffed and paidSteve39s new book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBloggers commentaries at Steve Blacker MediaBizBloggersFollow our Twitter updates MediaBizBlogger

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Ten New Year's Resolutions That Need To Be Made! - Steve Blacker - MediaBizBloggers

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