If you are an executive who wants to understand the impact of mobile on the customer's journey, you should consider attending the Mobile World Congress next March.

The Mobile World Congress is an annual event held in Barcelona from March 2 to March 5, 2015. Last year a record 85,000 people attended and the 2015 event is sure to break records. Last year's attendees included 4,500 CEOs with 46,000 C-Level executives. Over 40 governments were represented along with almost 4,000 member of the press. Past keynote speakers include Mark Zuckerberg, Eric Schmidt, Bill Ford and other leaders.

If your company is impacted by changes in consumer behavior as a result of the rise of the smartphones and you want to stay on top of trends, there is no better event than Mobile World Congress. It is the only event where the entire mobile ecosystem is represented. The attendees include the full spectrum of mobility from established players to promising start-ups. The sessions at Mobile World Congress and the exhibitions are among the most comprehensive in the world.

Each year there is a distinct theme in mobile and the observant participant gets a sense of what can be expected in the next few years. Attendees get a real sense of the rapid pace of innovation and change. What makes Mobile World Congress so special is the level of people attending. They include industry leaders, mobile experts, innovators, dealmakers and much more. People come to MWC to learn, make deals and shape the world of mobility.

Highlights and key learning from Mobile World Congress in 2013 and 2014 can be found here, here and here .

The mobile market is moving at warp speed and in real-time. A decade from now many books will highlight the changes brought by mobility and the companies that rose and fell in the mobile decade. The only way to stay on top of this market is to attend events like Mobile World Congress and immerse yourself in the content while surrounding yourself with the experts.

Dan Hodges is CEO and Founder, Consumers in Motion LLC. He can be reached at dan@consumersinmotion.com

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