As a procurement manager, you're faced with one of the most challenging assignments in the industry … find me the best, most talented and creative agency partners in the business. Oh, and make sure to negotiate a savings while you're at it. For an increasing number of procurement executives, the combination of a top-notch AOR and a corporate trade (barter) company is the best way to achieve that.
The Benefits of Incorporating Trade/Barter in a Media RFP (Part 1)
