Recently, late night talker The Daily Show with Jon Stewart made headlines for passing broadcast stalwarts &#8220;Late Show with David Letterman&#8221; and &#8220;The Tonight Show&#8221; in the plain, old, ordinary ratings game (POOR ratings). While a victory based on POOR points is noteworthy, what is even more impressive for advertisers is finding out that a program delivers on a metric of even greater value: their key customers. With TRA&#8217;s Media TRAnalytics&#174; Storyfinder&#8482;, the power to uncover such insights is just a few clicks away.Movie studios may be interested to know that The Daily Show&#8217;s rating among Frequent Moviegoers is 37% higher than the overall rating for The Daily Show. The Daily Show&#8217;s ratings for Action/Adventure moviegoers is 20% higher than the overall rating. And while the audiences for Letterman and Leno under-index among moviegoers who attend movies on opening weekends, The Daily Show once again delivers.Having the ability to match an advertisers&#8217; customers to viewing data: that&#8217;s a prospect sweeter than any confection you&#8217;ll find at your local theater&#8217;s concession stand!For more information, please visit us at www.traglobal.com/blog or send an email to email@example.com.