Recently, late night talker The Daily Show with Jon Stewart made headlines for passing broadcast stalwarts “Late Show with David Letterman” and “The Tonight Show” in the plain, old, ordinary ratings game (POOR ratings). While a victory based on POOR points is noteworthy, what is even more impressive for advertisers is finding out that a program delivers on a metric of even greater value: their key customers. With TRA’s Media TRAnalytics® Storyfinder™, the power to uncover such insights is just a few clicks away.

Movie studios may be interested to know that The Daily Show’s rating among Frequent Moviegoers is 37% higher than the overall rating for The Daily Show. The Daily Show’s ratings for Action/Adventure moviegoers is 20% higher than the overall rating. And while the audiences for Letterman and Leno under-index among moviegoers who attend movies on opening weekends, The Daily Show once again delivers.

Having the ability to match an advertisers’ customers to viewing data: that’s a prospect sweeter than any confection you’ll find at your local theater’s concession stand!

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