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The Evolution of Corporate Trade in Today's Marketplace

The Evolution of Corporate Trade in Today's Marketplace

Author

Alan Elkin photo

Alan Elkin

Publish date

May 24, 2016

Channel

Active International
27 79

Predicting the future of the media and advertising industry is an impossible task. Marketers and media planners today face challenges I couldn’t begin to imagine when I started out as a TV syndication salesperson decades ago.  No one really knows how technology will continue to affect linear and digital media in the long-term, but we can be confident that television and broadcasting are not dying. Advanced data analytics will continue to change how we buy and sell media, and of course consumers, as we know, are in full control. We will be living in an uncertain world for many more years and we all need to be able to live with that ambiguity. This isn’t necessarily bad, because it also creates opportunity.

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Alan Elkin photo

Alan Elkin

Alan Elkin is Chairman and CEO. He co-founded Active International in 1984. Alan began his career at Kaiser Broadcast, which, under his direction as Senior Vice President of Sales, later became Field Communications and then Katz Media Group. He’s ... read more

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