The Exchange Lab Becomes Part of GroupM

London and New York December 18 2015 amp8211 WPPamp8217s GroupM the worldamp8217s leading global media investment group announces the addition of The Exchange Lab and its proprietary programmatic marketing technology Proteus to its portfolio by acquisition of the company The Exchange Lab will become a core component of Connect part of GroupM to expand its multiplatform metaDSP approachThe Exchange Lab is a programmatic marketing solutions company with a unique technology that enables a complete view of all programmatic channels and partners via Proteus The integration of Proteus by GroupM will expand the efficient and objective measurement and allocation of marketing budgets across any and all programmatic partners including GroupMamp8217s own proprietary media properties Cofounded in 2007 by James Aitken and Tim Webster The Exchange Lab has approximately 130 employees working in offices in London New York Chicago Singapore and Toronto serving 700 clients this year including Virgin Holidays Volkswagen AampampW Glasses Direct and Vue EntertainmentIn concert with the acquisition Aitken will be stepping down from his role as CEO to pursue outside investment interests Moving forward Executive Chairman Chris Dobson will take the role of CEO working closely with Tim Webster who continues as Chief Strategy Officer Dobson will report directly to Rudiger Wanck Global CEO of Connect GroupM GlobalThe Exchange Lab will operate globally as an agnostic business layer within Connect while also continuing to service clients independently Connect is GroupMamp8217s worldwide digital organization bringing together data operations and technology across search programmatic social mobile and all other real time and biddable media With more than 2000 experts working across more than 50 countries Connect provides real time media investment management on an unprecedented scaleamp8220The Exchange Labamp8217s value proposition for an allinone solution across all digital media and devices and their commitment to building the absolute best technology to solve complexity for clients aligns precisely with the goals of Connectamp8221 said Rudiger Wanck CEO Connect GroupM Global amp8220The impetus behind the creation of Connect is to provide agnostic real time media investment management across all technologies data and inventory Adding The Exchange Labamp8217s talent and proprietary technology accelerates our development and directly benefits the clients of GroupMamp8217s agencies Likewise GroupMamp8217s unparalleled scale and innovative media partnerships will terrifically enhance The Exchange Labamp8217s client services I greatly admire The Exchange Labamp8217s accomplishments and look forward to working closely with Chris Dobson and his teamamp8221amp8220We chose GroupM for the opportunity to join the worldamp8217s leading media investment group who is also the industryamp8217s thought leader on digital advertising and the digitization of traditional media This will propel The Exchange Lab to new heights and GroupMamp8217s culture will allow us to continue marketplace innovation driven by our entrepreneurial spirit Together with Connect we will continue to develop the absolute best real time media technology to reach and engage audiences for brandsamp8221 said Chris Dobson CEO The Exchange Labamp8220I am extremely proud of the team and technology we built at The Exchange Lab and look forward to watching it grow within GroupMamp8221 said James Aitken cofounder and former CEO of The Exchange Lab amp8220Chris Dobson played a major role shaping the development of the Exchange Lab and his extensive senior leadership experience with BBC Worldwide Viacom and Microsoft makes him the perfect leader to take the business to its next stage of success within GroupMamp8221About GroupMGroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare MEC MediaCom and Maxus each global operations in their own right with leading market positions GroupMamp8217s primary purpose is to maximize performance of WPPamp8217s media agencies by operating as leader and collaborator in trading content creation sports digital finance proprietary tool development and other businesscritical capabilities GroupMamp8217s focus is to deliver unrivaled marketplace advantage to its clients stakeholders and peopleAbout The Exchange LabThe Exchange Lab theexchangelabcom part of GroupM Connect is One for All One company connected to the world39s largest programmatic digital media marketplace The companyamp8217s unique multiplatform solution unifies all of the top demand side platforms DSPs marketing technologies and exchanges into a single touchpoint that drives the highest level of efficiency for advertisersThe Exchange Lab is powered by Proteus a creative and innovative trading platform which is integrated into the largest and most respected DSPs including MediaMath AppNexus and The Trade Desk Founded in 2007 The Exchange Lab is a privately held company that serves more than 700 clients across 50 markets worldwide with offices in London New York Chicago Toronto Montreal Vancouver and SingaporeThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers

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