The Future of Event Measurement: A Look at the #INC500 Hashtag Twitter Conversation Assessment -Steve Parker

A lot of folks want to speak of the future of media and advertising these days In fact I recently wrote an article for Media Magazine and MediaPost39s Future of Media Conference titled quotThe Future of Media is Not About the Future of Media at Allquot While writing the article it got me thinking what about the future of something as standard as an event a conference or a symposiumRecently my company attended the Inc 500 conference an annual conference hosted by Inc Magazine to highlight and award some of the fastest growing and most dynamic businesses and entrepreneurial leaders in the country Disclosure my company Levelwing was named the 481st fastest growing private company in America on the Inc 500 2011 listAt the conference it was clear thatInc wanted attendees to offer their thoughts about the conference digitally via Twitter In fact it was hard to move about the conference without seeing the hashtag INC500 somewhere in the buildingNow if you have ever been part of putting together a conference or even a booth at a conference you know it can completely occupy your time and energy amp8211 it will consume you A ton of effort goes into managing a conference or booth sponsorship So at the Inc 500 conference we decided to measure the conversation taking place via the hashtag INC500 and put some context behind that conversation as a way to measure the value of the event and what attendees learned liked and dislikedSome interesting conversation was had via the INC500 hashtag Messages and themes that resonated with entrepreneurs included Giving Back Being Happy Having Faith Investing in People and Being Vulnerable Additionally one theme strongly noted perhaps as a message to Washington DC politicians that companies on the Inc 500 added 300000 jobs in 2011 while the Fortune 500 cut 80000Levelwing created a minianalysis infographic document on the conference INC500 hashtag themes and conversation Download the full analysis document INC500 AssessmentKey takeaway Measurement via Twitter hashtags QR codes also extremely prevalent at the Inc 500 conference and other digital tools are presenting businesses that create and manage events as well as the companies that host and sponsor them a new way to measure the value of the event and the content most valuable to attendees Analysis of the resulting themes will help to clarify value and assist direction of future eventsSteve Parker Jr is a CoFounder and Managing Partner of Levelwing a digital advertising agency that provides datadriven marketing solutions Steve can be reached at sparkerlevelwingcomRead all Steve39s MediaBizBloggers commentaries at AskingSmarterQuestionscomCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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The Future of Event Measurement: A Look at the #INC500 Hashtag Twitter Conversation Assessment -Steve Parker

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