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The Future of OTT is Free!

The Future of OTT is Free!

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Syncbak
59 39

Time was, the future of OTT (over-the-top) was understood as the ability for users to watch whatever they wanted, only what they wanted, whenever and on whatever device they wanted.   Oh, and the viewing would mostly be free or much cheaper than cable bundles and feature fewer or no annoying ads.  This idea was born of technology visionaries who weren't really thinking through user behaviors, let alone realistic business models.  The fact is, audiences are accustomed to having access to a lot of quality video and live TV.  They used to get that from traditional cable bundles, but those have become perceived as too expensive, weak on VOD or as forcing consumers to pay for channels they rarely watched -- with "too many ads!"  So, "more for less" sounded good, but maybe it was too good to be true.  Now, reality is starting to sink in. 

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leadership
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
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Go to page
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Go to page
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Go to page
WomenAdvancing
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

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