Convergent television is a frequent topic in the advertising industry. The concept is to combine linear TV and connected television (CTV) into a unified ecosystem that can be bought and sold together and measured against an agreed upon currency. Convergence is a solution that helps both the buyer and the seller achieve maximum reach by combining different television viewing platforms, so they complement each other. But it remains a work in progress. That was evident in the conversations that took place at the second annual Innovating with DeepIntent forum entitled The Future of Pharma Advertising Is Convergent.
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