Convergent television is a frequent topic in the advertising industry. The concept is to combine linear TV and connected television (CTV) into a unified ecosystem that can be bought and sold together and measured against an agreed upon currency. Convergence is a solution that helps both the buyer and the seller achieve maximum reach by combining different television viewing platforms, so they complement each other. But it remains a work in progress. That was evident in the conversations that took place at the second annual Innovating with DeepIntent forum entitled The Future of Pharma Advertising Is Convergent.
The Future of Pharma Advertising: How Far Away Is Platform Convergence?
