You say you want a revolution ... well, you know, we all want to change the world. But Andrew Grenville (pictured above), Chief Research Officer of consumer intelligence firm Maru/Matchbox, has a two-word solution for revolutionizing the world of market research -- question everything! Grenville's new book, published by Maru/Matchbox, is a call to action for a more effective insight generation that will support business strategies and not just marketing plans.
The Insights Revolution: A Time to Take Action
![The Insights Revolution: A Time to Take Action](/media/articles/maru_1.jpg.550x380_q85_box-0%2C0%2C675%2C469_crop.jpg.webp)