You say you want a revolution ... well, you know, we all want to change the world.  But Andrew Grenville (pictured above), Chief Research Officer of consumer intelligence firm Maru/Matchbox, has a two-word solution for revolutionizing the world of market research -- question everything!  Grenville's new book, published by Maru/Matchbox, is a call to action for a more effective insight generation that will support business strategies and not just marketing plans.