You say you want a revolution ... well, you know, we all want to change the world. But Andrew Grenville (pictured above), Chief Research Officer of consumer intelligence firm Maru/Matchbox, has a two-word solution for revolutionizing the world of market research -- question everything! Grenville's new book, published by Maru/Matchbox, is a call to action for a more effective insight generation that will support business strategies and not just marketing plans.
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