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About Us

The Insights Revolution: A Time to Take Action

Author

Charlotte Lipman

Publish date

Channel

Maru/Matchbox

You say you want a revolution ... well, you know, we all want to change the world. But Andrew Grenville (pictured above), Chief Research Officer of consumer intelligence firm Maru/Matchbox, has a two-word solution for revolutionizing the world of market research -- question everything! Grenville's new book, published by Maru/Matchbox, is a call to action for a more effective insight generation that will support business strategies and not just marketing plans.

Charlotte Lipman

Charlotte is Senior Manager, Business Intelligence at Xandr where she manages development and execution of market-leading research. Prior to Xandr, Charlotte served as Research Director for MediaVillage. During her four years there, she led the release of Me… read more