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“The Marvelous Mrs. Maisel”/Carnegie Deli Pop-Up Is a Nostalgic Immersive Experience

“The Marvelous Mrs. Maisel”/Carnegie Deli Pop-Up Is a Nostalgic Immersive Experience

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Charlene Weisler

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48 23

It takes a certain deftness to launch a nostalgic, historic pop-up experience.  As such, the folks charged with creating the Carnegie Deli pop-up as part of the massive promotional blitz by Amazon for season two of its Emmy Award-winning original series The Marvelous Mrs. Maisel really had their work cut out for them.  I was able to gain entrance to the November 30 pre-opening preview of the pop-up, located at 201 Lafayette Street in Manhattan, and I am here to tell you that their hard work paid off.  The food is delicious and very affordably priced, served by a professional wait staff dressed as if it were 1958.  All in all it may not be exactly like eating at the original Carnegie Deli but it certainly does reflect the remarkable period details and sparkling '50s vibe that have come to characterize the show.

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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