We’re all too familiar with the myth perpetrated in the media industry that Americans are cutting the cord at an alarming rate and migrating to subscription streaming services. The hard facts simply don’t support that. In the last two years, the cable sub count has dropped by 2.5 million. That’s a scant 2.5% of cable homes; there are still 99 million homes in the U.S. that have cable. Nothing alarming there. The bigger question about the impact of cord-cutting is where did the cord cutters go when they left and, as a group, who are they?
The No. 1 Misperception on Cord-Cutting
Read our important reportDownload NCC's whitepaper Cord Cutting - What's Really Going On