There is nothing that unites large parts of the world like a holiday. The Dear Santa documentary film shines a light on that phenomenon, and more specifically the 108-year-old Operation Santa program run by the United States Postal Service (USPS). During the ANA Masters of Marketing conference, the film's architects explained why it has been such a success, garnering eight Telly Awards and the Best Feature accolade at Tribeca X.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.