The battle for our attention is being fought in earnest across almost every platform. Brands are competing with gaming, sports, movies, TV shows and countless other media to gain traction with people. Increasingly, our economy is built on attention, and only those who understand this new commodity will be positioned to take advantage. In a conversation with Adelaide CEO Marc Guldimann, we focus on how to define, measure and approach this "attention economy" and what the recently launched Attention Council is doing to create relevant metrics.
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