After a two-year pandemic-driven hiatus, the crowds landed on the Croisette, hungry for the dazzling showcase of human creative ingenuity that is Cannes Lions. Despite the scars and harsh reality of a raging war just seven hours east in the Ukraine, the advertising community showed up -- optimistically grabbing moments of storytelling serendipity as they sipped rosé on the VaynerX yacht, got a dose of brand safety intelligence aboard DoubleVerify's Soy Amor, grooved to Post Malone on the Spotify stage or indulged in fandom love and shopping with the Real Housewives of Beverly Hills. Amidst the Cannes advertising elite and emerging leaders, we welcomed a special delegation from the Ukraine, fully funded by Cannes Lions. They were grateful for the generous escape from the ravages of war even if it was for only five days.
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