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By Sydney Fulkerson February 01, 2016

The Secret behind Marketing to Women: It's No Secret + It's Not Always Pink

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Our culture's association with females and the color pink is a gender stereotype marketers are well aware of. As women continue to be the leaders in consumer spending, brands continue to test the waters when it comes to marketing to women. Unfortunately, some are still testing 50 shades of pink.

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Sydney Fulkerson

Sydney N. Fulkerson is considered a marketing guru. At 23 years old and with more than five years of experience, she excels at written, verbal, and visual communications, new business development, and social media marketing. Fulkerson crowd-funded The C... read more

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