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The Top Five Consumer Segments of Women Over 40

The Top Five Consumer Segments of Women Over 40

Author

Sydney Fulkerson photo

Sydney Fulkerson

Publish date

February 25, 2016

Channel

WomenAdvancing
13 21 8

As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.” Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of. Instead, brands need to assess what kinds of women their brand wants to target.

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Sydney Fulkerson photo

Sydney Fulkerson

Sydney N. Fulkerson is considered a marketing guru. At 23 years old and with more than five years of experience, she excels at written, verbal, and visual communications, new business development, and social media marketing. Fulkerson crowd-funded The Cof… read more

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