When you make big headlines at NewFronts 2022 by announcing an innovative trial run of interactive commerce through the TV set with top retailer Walmart, what do you do for an encore? When you're Roku, a huge smart TV device provider, you announce a raft of more innovative content and advertising undertakings at this year's NewFront event. That's exactly what Roku did May 2 at Chelsea Factory on W. 26th St. -- the same location as last spring's news making affair.
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