The Unmissable Roku NewFront

The Big Message Consider Roku the TV universe39s Grand Central Station a crossroads to a multitude of smart TVdistributed channels and bundles Or in the words of new Roku Media Group president Charlie Collier it39s quota firstclass luxury resort hotel for content and advertisers where we elevate the viewing experience every step of the wayquot Result a multitude of ad campaign approaches can be realized at scale quotRoku makes unmissable possible in a complex worldquot Collier continued Eventually quotall advertising will be bought at scale platformfirstquotHost Collier looking cool and conversational Here and there his opening remarks had the makings of a successful opening monologue on Saturday Night LiveWhat Worked A tight balancing act of announcements from Roku executives videos and onstage celebrity short takes all in front of a moving backdrop of popular screensaver Roku City First celebrity up to the plate quotWeird Alquot Yankovic taking a pubic bow for the awardwinning success of Weird the madefor Roku flick about his rise to songwriting parody fame quotToday I39m serious Al Yankovicquot he said quotRoku made Weird unmissablequotWhat Also Worked Spacing announcements throughout the presentation instead of delivering the big news all at onceWhat Didn39t Work Nothing The presentation ran in a smooth unmissable fashionBonus Points A rousing hilarious finale from pop star Charlie Puth inviting the audience to help him write a theme song for his new semiscripted Roku original series which has no official title quotI39d like to call it Note to Selfquot Puth said sitting at a keyboard quotCall this my life with episodes pushed to the brink of insanityquot Clearly some advertising reps appreciated the inclusion of ROI and other favorite business acronymsData Points About half of everyone watching this year39s Super Bowl via a smart TV did so through Roku Forty million people watch the Roku City screensaver every month More than 350 programming services and thousands of ondemand movies are now playing on The Roku ChannelNews The interactive commerce era at Roku is underway now under the heading quotAction Adsquot Walmart and Crest toothpaste are among the early advertisers running messages that give viewers the option to order merchandise and services with their voice or voice remote without using a second screen to trigger the order Microsoft Best Buy Kroger and Instacart will join other companies in supplying retail data to Roku on a regular basis for the development of future commerce TV deployment In upcoming culinary competition series Special Delivery viewers will be able to sample the winning meal on each episode through home delivery As for Roku City advertisers can now place messages on any building of the screensaver McDonald39s will be the first tenant in this virtual territory Over the course of the 202324 season Roku will premiere a number of unscripted and lifestyle series including Celebrity Family Cook Off executive produced by Sofia Vergara Carpe DM with Juanpa a bilingual traveladventure experience featuring social media sensation Juanpa Zurita and Side Hustlers aspiring entrepreneurs work to turn their nascent enterprises into highprofile businessesParting WordsquotWe39re not fighting for turf in the streaming wars We are the turfquot Charlie Collier Roku Media PresidentquotPower on to purchase complete This is the scale and storytelling you all need to make your advertising unmissablequot Roku Vice President of Ad Revenue and Marketing Solutions Alison LevinquotPrior to Aaron Rodgers the New York Jets were missablequot Rich Eisen host of The Rich Eisen Show presented live weekdays on The Roku ChannelquotEverything we do from our first player to our latest Roku Originals is about getting you closer to your customers Many are renting you ad space but Roku is building an entire adfriendly world where the viewer content and advertising come together at every step of the streamer39s journeyquot Roku Media Head of Content David EilenbergClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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The Unmissable Roku NewFront

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Simon Applebaum

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