"If you don't like the weather in New England now, just wait a few minutes." Mark Twain's famous quote could also apply to the fast-changing TV business. Despite all the current media disruption, one brand has remained Harris Poll EquiTrend's TV News Brand of the Year for an unprecedented nine years in a row: The Weather Channel.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.