On Jackie Robinson Day (April 15), when the first pitch gets tossed at baseball stadiums, Major League Baseball's official beer partner, Budweiser, will toast Robinson, one of the sport's most influential players. The day, which marks what would be Robinson's centennial birthday, commemorates his achievement as the sport's first African-American professional baseball player. As a long-time MLB marketing partner, Budweiser is paying homage to Robinson with a season-long campaign titled "Project 42" after his Brooklyn Dodgers' number. It will celebrate his legacy to baseball and American society including TV, social media, digital and on-site activations and a commemorative bottle.
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