In the ever-evolving landscape of marketing, where artificial intelligence (AI) is rapidly becoming the backbone of strategy and execution, marketers are adapting and evolving into distinct personas – not just one persona, but five that are inextricably linked and connected. And as always, with transformational change, the super glue that connects the winners from the laggards across these five dimensions is the essential human trait - creativity. Here's a glimpse into the top five marketer personas that stand out in an AI-first world, incorporating lessons from the keynotes at the ANA AI Conference this week.
Top Five Marketer Personas in an AI-First World
