Advertisers have one mission when gearing up for their TV ad campaigns&#8230;plan and buy to improve ROI. With that in mind, networks must vie for each and every dollar of the media buy. With TRA&#8217;s Media TRAnalytics&#174;, networks such as top rated (based on ratings for week of Feb 21st) Nickelodeon, are able to research the best advertisers for their programs, that is, those advertisers whose products are purchased by viewers of the programs. Armed with this information about their own programs and their competitor&#8217;s, networks are able to bring a new dimension to the negotiating table. In fact, with advertisers already using Media TRAnalytics&#174; to reallocate their media spend, networks must now arm themselves with this information to even the playing field.For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.