Triple Threat of Entertainment Studios Networks: Distribution, Quality Programming, Cost-Effectiveness

quotAs a network group we have the fastestgrowing distribution in cablequot says Janice Arouh pictured top right Entertainment Studios Networks and The Weather Group President of Network Distribution and Marketing As MVPDs began looking for ways to cut programming costs particularly in the last five years the quality content began to look quite attractive Arouh addsAnd now with a new distribution agreement Entertainment Studios Networks is bringing that content to Comcast and their Xfinity linear TV platform That39s tens of millions more homes 40 million for Justice CentralTV 30 million for ComedyTV and 25 million for RecipeTVJust in time too As the cases of the novel coronavirus spike in states that dared to reopen the threat of another lockdown period looms meaning lots of people looking for comfort on the biggest screen in their houses The programming offered by Entertainment Studios Networks suite of networks runs the gamut from EmmyNominated court shows like Justice for All with Judge Cristina Perez to Funny You Should Ask on ComedyTV starring Howie Mandel Tiffany Haddish and Jon Lovitz to that muchcoveted cooking content everyone both audiences and advertisers is craving these daysRecipeTV Arouh points out boasts shows like A Parisian Food Affair with Julie Neis and A Taste of Ireland Ballyknocken Cookery School which were both nominated for Emmys last year quotFood is a 50 billion categoryquot Arouh says quotViewers can39t get enough of our recipes we39re actually showing them how to make those recipes stepbystep in a really entertaining wayquot The programming strategy is quotinfotainmentquot rather than pure entertainmentAnd according to Arouh Entertainment Studios Networks will continue to have plenty of new programming available adding to its library of awardwinning series RecipeTV is introducing chef Edward DellingWilliams to its roster and MyDestinationTV is expanding with host Jenny Buckley39s Great Getaways Cologne GermanyUnlike scripted dramas and comedies Arouh says Entertainment Studios Networks staples have been able to shoot plenty of content safely during quarantine A Taste of Ireland host Catherine Fulvio recently shot an episode in quarantine dedicated to comfort food Justice CentralTV alone will have 650 new halfhour episodes ready to go from the rest of 2020 into 2021 The addition of The Weather Channel has been a boon to rest of the Entertainment Studios Networks providing plenty of opportunities for crosspromotion and crossprogrammingThe appeal of this programming adds ad sales president Cindy Kelly pictured top left is not lost on advertisers The audiences of key networks like Justice CentralTV RecipeTV and ComedyTV tend to skew female but more importantly they39re full of coviewers looking for familyfriendly programmingThough Entertainment Studios Networks are Nielsen rated Kelly and Arouh wanted to delve deeper into the psychography of their audiences So they partnered with ad research firm Spot Trender to get a clearer pictureIt39s quite a rosy one turns out The Spot Trender report showed that the Entertainment Studios Networks39 audience is chockfull of homeowners and married couples with children who have a positive financial outlook quotThey39re collegeeducated earlyadopters and they don39t mind paying more for a premium brand that is associated with a cause they believe inquot Kelly addsThat receptiveness is catnip for brands Even better because Entertainment Studios Networks is a lean operation Kelly39s team can quickly execute just about any brand strategy quotIf someone comes for us and says I39m launching this new brand Q4 we can come back pretty quickly with whatever they needquot Kelly says quotWe can do just about anything they want crossplatform integration the worksquotAllen39s Entertainment Studios Networks have a fairly potent combination of success factors increasing distribution programming that attracts an upscale family audience and a nimble ad sales teamquotThe viewers are coming to our networks because of their deep passions cooking home laughter cars pets celebrityquot Kelly says quotOur portfolio delivers on their aspirations while providing a familyfriendly environmentquotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Triple Threat of Entertainment Studios Networks: Distribution, Quality Programming, Cost-Effectiveness

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Oriana Schwindt

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Triple Threat of Entertainment Studios Networks: Distribution, Quality Programming, Cost-Effectiveness

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