You might have to muse long or hard to recall the last time a new TV venture premiered the same day or night as its first-ever Upfront event. However long that occasion has been, the absence of one such circumstance ended May 2, when NGLmitu, the digital media organization co-founded by actor/activist/entrepreneur John Leguizamo (pictured at top), used a nighttime Upfront presentation from The Shops at Columbus Circle to power up new smart TV product-circulating network mituTV.
Turning mitu TV On with an Upfront Sponsor Appeal
![Turning mitu TV On with an Upfront Sponsor Appeal](/media/articles/John_Leguizamo.JPG.550x380_q85_box-0%2C0%2C615%2C427_crop.jpg.webp)