Turning mitu TV On with an Upfront Sponsor Appeal

The Big Message Get on board mituTV at the start to reach more than 62 million US Latino citizens with a welldifferentiated service from others directed at this growing community With Roku Apple TV and Amazon Fire TV as initial carriers the network is on its way to making an immediate impact on Latinos leading to great benefits for initial sponsors quotThis is an incredible momentquot Leguizamo noted quotThis is exactly what I39ve been working for We39re taking control of our own narrative and our own destinyquotHost Joe Bernard NGLmitu39s Chief Revenue Officer served in that capacity turning the microphone and podium on the stage over to other NGLmitu executives including NGLmitu Chief Executive Officer David Chitel for specific segmentsWhat Worked The prelaunch festivities at Ascent Lounge where the presentation originated A minired carpet area near the front doors was set up to engage reporters and photographers with Leguizamo and other dignitaries Inside attendees were treated to drinks and a variety of appetizers along with plenty of plush seats and sofas on one side of the room to relax network or handle businessWhat Also Worked Delivering all the key information about mituTV with videos of firstrun series launching over the first week in one segment Before that Bernard and executive colleagues traced the origins of NGLmitu and its digital content track record involving online mobile and podcasts produced at a 14000 square foot studio in East Los AngelesWhat Didn39t Work The closing performance by rising star singerrapper Poe Leos hit the spot However Leos came out to do her thing after the drink bar reopened so she had to compete with the noise from people at the bar Those who focused on Leos could see why her star is risingData Points More than 13 million people follow mitu39s content online on a regular basis Parent NGLmitu programs more than 200 YouTube music channelsNews Over 120 hours of firstrun series will be offered on mituTV over the first few weeks with a variety of additional series launching soon or in development All the channel39s programming will be in English or bilingual including acquired Latinoproduced films and short subjects Series starting at launch include Three Gs In a Pod topicdriven discussions cohosted by women Spill the Chisme comedy game show where the contestants pay a hotchile eating penalty for incorrect answers miTV Office a semiscripted mocumentary taking place inside mitu39s East LA studio and The Sunday Scoop an alternative Sunday morning talk program Series and specials from thirdparty production organizations managed by Latinos such as Inland Entertainment Network Digital Bodega and Immigration Archive Project round out the schedule Later this year mitu TV will carry episodes of American Historia Leguizamo39s next documentary miniseries following their initial play on PBSParting WordsquotLatinos contribute 27 billion to the US annually That39s 14 percent of what advertisers spend on Latino TV That39s caca short for not goodquot NGLmitu cofounder and partner John LeguizamoquotWe want to be a newgeneration media company that connects underserved audiences with advertisers in a fresh and exciting way We39re Hispanicowned and Hispanicfocused amp8230 Now it39s your turn to vote with your dollars When you support this community the community will support you backquot Joe Bernard NGLmitu Chief Revenue OfficerquotWe are setting the industry standard for Latinos We39re not just keeping up with the trends We39re going to set themquot NGLmitu Chief Creative Officer Ben De JesusClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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Turning mitu TV On with an Upfront Sponsor Appeal

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Simon Applebaum

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Turning mitu TV On with an Upfront Sponsor Appeal

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