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Turning mitu TV On with an Upfront Sponsor Appeal

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Turning mitu TV On with an Upfront Sponsor Appeal

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Simon Applebaum

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You might have to muse long or hard to recall the last time a new TV venture premiered the same day or night as its first-ever Upfront event. However long that occasion has been, the absence of one such circumstance ended May 2, when NGLmitu, the digital media organization co-founded by actor/activist/entrepreneur John Leguizamo (pictured at top), used a nighttime Upfront presentation from The Shops at Columbus Circle to power up new smart TV product-circulating network mituTV.

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Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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