Turning mitu TV On with an Upfront Sponsor Appeal

You might have to muse long or hard to recall the last time a new TV venture premiered the same day or night as its first-ever Upfront event. However long that occasion has been, the absence of one such circumstance ended May 2, when NGLmitu, the digital media organization co-founded by actor/activist/entrepreneur John Leguizamo (pictured at top), used a nighttime Upfront presentation from The Shops at Columbus Circle to power up new smart TV product-circulating network mituTV.