tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s programmatic capabilities to linear TV advertising in the U.S. market. This collaboration will bring a fully automated, data-driven buying experience to linear TV, allowing digital advertisers to access traditional TV advertising inventory with the precision and ease of Connected TV (CTV).
tvbeat and Spectrum Reach Launch Programmatic Linear TV Solution to Expand CTV Advertising Using Traditional TV Ad Inventory
