1) The company just completed a $9.25 million round of new financing led internally and all existing investors participated: Avalon Ventures, Time Warner Investments, Union Square Ventures and founder Dave Morgan. Mr. Morgan, the company's CEO, says, "The business has been growing very well and we raised the money to continue to build out our TV ad data platform and our ad sales team. Now, with anonymous viewing data from more than 16 million set-top boxes distributed across the US (80,000,000 hours of viewing every day), and data from all advertisements that are shown (55,000+ every day), we have the largest and most current TV ad viewing database in the world."
2) This week in Montreux, Simulmedia won the 'Hot Company of the Year' in the first ever MAP category (Media Accelerator Program) at The Festival of Media, the only trade show solely focused on media agencies. It is produced by C Squared, the same entity which publishes M&M Global (formerly Marketing & Media Europe magazine). Eleven companies competed for the title "Hot Company of the Year." Each presented for 3 minutes and the audience of several hundred scored the presentations/presenters with personal electronic voting devices. The award ultimately went to Simulmedia, "which offers targeting ad network for linear televisions. They offer solutions in maintaining and increasing reach amongst the target audience in the highly fragmented TV viewers. Though the company is just three years old, it is considered as one which can change the world and impact our lives too."
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company. The company's targeting platform leverages predictive technologies and anonymous viewing data from more than 15 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 45 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
Founded and led by Internet entrepreneur Dave Morgan, Simulmedia is backed by Avalon Ventures, Union Square Ventures and Time Warner Investments.