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UM Global CEO Sasha Savic's Optimistic View of Business in a Constant State of Transformation (Video)

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Jack Myers

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Just a few weeks ago, Sasha Savic was appointed Global Chief Executive Officer of UM, a global media agency network of IPG Mediabrands. Sasha, an IPG alumnus, focused in our Legends & Leadership conversation on his vision for the agency's global growth, reflecting on "why we're in this game" and "purposeful ideas that contribute to brand growth of our clients." Those clients include American Express, Honda, Johnson & Johnson, Levi Strauss & Co., Nestlé and Sony, among others. Sasha reports to Mediabrands Global CEO Eileen Kiernan, who joined me for a Legends & Leadership conversation in October 2021.

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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