Just a few weeks ago, Sasha Savic was appointed Global Chief Executive Officer of UM, a global media agency network of IPG Mediabrands. Sasha, an IPG alumnus, focused in our Legends & Leadership conversation on his vision for the agency's global growth, reflecting on "why we're in this game" and "purposeful ideas that contribute to brand growth of our clients." Those clients include American Express, Honda, Johnson & Johnson, Levi Strauss & Co., Nestlé and Sony, among others. Sasha reports to Mediabrands Global CEO Eileen Kiernan, who joined me for a Legends & Leadership conversation in October 2021.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.