UM, a global media agency network of IPG Mediabrands, today announced that it has been named global media Agency of Record for General Mills, the global food company dedicated to making food the world loves. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across 35-plus markets for General Mills’ suite of beloved brands including Cheerios, Nature Valley and Pillsbury.
UM Named Global Media Agency of Record for General Mills
