Understanding Social Media Marketing and Advertising: Part 2

In Understanding Social Media Marketing and Advertising Part 1 we outlined the basics of what brands marketers and advertising sellers need to know about why social media can help make their jobs easier Now weamp8217ll focus on how to effectively utilize social media to further achieve your goals as a marketer and how to better understand those goals as a sellerUsing content and the power of social media to spread your brandamp8217s message is one of the most cost effective and perhaps most rewarding ways of marketing Social media can work organically to enhance your marketing efforts however it requires true dedication and patience By starting to create quality content that provides some educational or entertainment value for your audience youamp8217ll naturally encourage users to share and engage with it on social mediaCreating a content strategy that lays out an organizational calendar to ensure deadlines are met and a certain flow is achieved is the next step of attack By ensuring you are not wasting your time or efforts by producing disjointed content youamp8217ll stay focused and present a cohesive front to your audience Efficiently repurposing content in various formats will help you extend its reach and save you time by allowing your creative juices to stay functioning on all cylinders Achieving consistency in the items you create will make sure it establishes a harmonious brand image that supports your business Making sure the content is easy to share and has a clear CTA call to action if appropriate will help make your marketing on social media much more effective You can also use these seven tips to improve your brandamp8217s posts on social mediaThere is a wide variety of content your brand could leverage to rev up their content marketing It could come in the form of blog posts infographics videos ebooks podcasts images etc Assessing which types of content your audience would be most interested in and which you would be capable of producing in a consistent fashion while not sacrificing quality can get you started If your audience consists of mostly teen males videos and interactive games may work best However if youamp8217re marketing towards an older business professional perhaps ebooks or podcasts would be more appropriate Generating content specifically for your brandamp8217s target market is crucial to achieving success and maintaining credibilityUsing content youamp8217ve created to help fuel your brandamp8217s social media efforts helps you keep up on the networks your brand has determined are most beneficial These four ways to grow your business with social media should also help give you some ideas as to how you should be using your presence productively Constantly tweaking and analyzing new approaches on your social media channels will help refine your brandamp8217s strategy and get to a point where things fall into place a bit more organically Also if youamp8217ve already been working on your content marketing and social media strategy for some time you should use these tips on how to strengthen your social media marketing endeavors even further As a marketer staying on top of the newest trends and adapting them to your brand will guarantee you pave the way to fruitful and rewarding actionAs an advertising seller what do I need to understand about a marketeramp8217s social media goalsBrands are looking to achieve a strong presence on social media by presenting themselves as customerfocused credible and a leader in their industry whether they achieve that by being clever and entertaining or educational and providing lots of information There are many benefits of a brandamp8217s social media marketing efforts Can you as a seller help a brand get closer to those goals when they advertise with you Fitting your offering into those objectives will gain the advertiseramp8217s attention Additionally if you offer native advertising or branded content advertisers will most likely have their interest piqued Perhaps they havenamp8217t yet evolved their content marketing strategy fully and your team could help them get started Knowing how to think like a marketer will help you position your offerings effectively and accurately advise your clients so that thereamp8217s a winwin situation for everyone involvedThis article was written by Anna Adamczyk pictured above It was originally published at DMTrainingAnna Damcyzk creates new digital training content while managing the delivery of the company39s training packages Prior to her adventure at Digital Media Training she traveled extensively after earning her degree in psychology and history In her free time she can be found reading running and taking on a variety of new creative pursuitsThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of Media Village management or associated bloggersamp160amp160

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