Universo and Telemundo Kick Off Super Bowl LII Coverage

Telemundo Deportes President Ray Warren said the contest between the New England Patriots and the Philadelphia Eagles which will also be streamed live through the Telemundo Deportes En Vivo app and TelemundoDeportescom will expand the cable networkamp8217s audience amp160Perhaps more importantly Super Bowl LII will serve as a platform to drive awareness for other Universo programming including the 2018 FIFA World Cup from Russia amp160Telemundo and Universo which will air eight live matches from the tourney running from June 14July 15 are teaming on some 500 hours of match and related programming amp160There will also be 1000 hours of digital contentamp160Warren said agency Anomaly is preparing some promos that are being targeted for inclusion on Super Bowl SundayNBC Sports has been selling the vast majority of its Super Bowl ads across the broadcast network digital offerings and on Universo amp160The packaging the company said is pushing average 30second unit pricing north of 5 millionSelling the game in conjunction with pre and postgame programming and a special edition of hit drama This Is Us in which we will finally learn how beloved Pearson family patriarch Jack perishes NBCU expects to set a singleday ad sales record for a single media company on Super Bowl Sunday exceeding the 500 million markStill Dan Lovinger Executive Vice President Advertising Sales at NBC Sports Group said Universo has also been selling some spots on its ownamp160 As such there will be a dozen or so advertisers on Universo that wonamp8217t appear on NBC because they donamp8217t have creative or infrastructurelike call centers for Spanishlanguage inquiriesAs Ray Warren noted amp8220These marketers feel the value in speaking directly to this audience in Spanishamp8221amp160 Warren said members of the sales teams headed by Lovinger and the group led by Laura Molen Executive Vice President Lifestyle and Hispanic Advertising Sales Group literally work next to each other amp160As such they communicate constantly apprising each other of client interest progress and other developmentsamp160 He said Lovingeramp8217s team done amp8220a great job of keeping us in the game about where things stand with the Super Bowlamp8221Telemundo Deportes wonamp8217t have a significant role in the other part of what NBCU is calling amp8220The Best Feb Everamp8221 amp8211 first the Super Bowl then the Winter Olympics from PyeongChang amp160NBCU expects to generate over 900 million in national ad sales across NBC NBCSN USA and CNBC plus digital platforms for a Winter Games record amp160The 2400 hours of combined coverage begins on Feb 8Following the presentation of more 200 hours from theamp1602016 Summer Olympics in Rio de Janeiro on Telemundo and Universo that reached 166 million viewers and 8 million adults 18 to 49 Telemundo Deportes does not have any actual Games coverage from South Korea amp160Thatamp8217s because Latinos by and large do not participate in many of the competitions included in the Winter Gamesamp160 Instead Telemundo will cover the Games with daily segments on sports show Titulares y Mas its morning show Un Nuevo Dia and during news telecastsamp160 Additionally the Telemundo Stations Groupamp8217s news bureau will also produce Olympicsthemed content for the local stationsamp8220Weamp8217re sending a crew there and will follow the biggest storiesamp8221 said Warren noting Telemundo is handling ad sales hereamp160 He explained that there is a dual goal from PyeongChang To ensure that viewers amp8220get the best information from a Spanishlanguage network from us and that we direct them to NBCUamp8217s coverage of the Gamesamp8221Warren also said the company is deep into the selling process around the World Cup with ad sales amp8220pacing ahead of plansamp8221 amp160He noted that Telemundo Deportes is in amp8220spectacular shapeamp8221 in terms of sponsorship positions and that its sales team will continue to work through the market to move the rest of the inventoryThere has been amp8220a bit of a lullamp8221 with NBCU concentrating on selling the Super Bowl and the Olympics he admitted adding amp8220Things are going to pick up again after Feb 25 the closing ceremony from PyeongChangamp8221Warren perhaps playing his cards a bit close to the vest said heamp8217s not sure if Telemundo is getting a bump from the absence of the US team which many deem to be a significant detriment to Fox Sportsamp8217 Englishlanguage coverage of FIFA 2018 amp160amp8220Buyers are cageyamp8221 he said amp160amp8220Theyamp8217re not saying where their budgets are coming fromamp8221But he did mention that common sense and math may be coming into play as there are ten Spanish language teams including top sides like Argentina and Spain among the 32 heading to Russia for the tournament that will play out from June to July amp160amp8220There are eight groups and there is at least one Spanishlanguage team in each groupamp8221 he said amp160amp8220We have something for everyoneamp8221Click the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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Universo and Telemundo Kick Off Super Bowl LII Coverage

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J.P. Fields

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