Univision, Telemundo, Fox Sports en Espanol and ESPN Deportes Tout Hispanic Market Growth

Most of the Spanish-language networks held their annual upfront presentations this week and the common theme for all was the often-cited fact that the Hispanic population is growing at a much faster rate than the US population. A not-yet-fully-maximized market is at advertisers' and media buyers' fingertips, they say, with an extremely loyal and engaged audience who are much more likely to purchase a product than the average television viewer. These networks, including Univision, Telemundo, Fox Sports en Español and ESPN Deportes, are poised to be the next growth opportunity for advertisers. Hispanics' advertising attentiveness and brand preference are at the centerpiece of this argument and the numbers certainly reinforce that.