Univision’s Passion Play: Upfront News and Views

Venue amp160Lyric Theater on W 43rd St one of the oldest Broadway musical showplaces in existence and home to this event the last few years amp160A big bright blue quotUquot in the center of the stage representing the company39s logo was visible to attendees as they found their seats amp160One preshow attraction here that others should copy is the use of screens on stage to display pertinent factoids amp160Univision goes one step further mix up the factoids to address a number of topics whether viewership the size and spending power of its key audience or unique advertiser initiatives amp160quotWhile nine sports networks had ratings declines last year Univision Deportes went up 33 percent with adults 1849quot according to one factoid Bright colorful graphics enhance the appeal of these info nuggets amp160Grade 4 JacksPresentation amp160In a departure from past events the focus shifted from how individual Univision services are valuable for both viewers and advertisers to how individual programming genres or quotpassion pointsquot as nicknamed by UCIamp8217s President of Ad Sales and Marketing Keith Turner pictured and Executive Vice President Steve Mandala deliver value across all companyowned services amp160Five genres received indepth attention via their own segments covering sports news family programming music and drama These points quothold people39s attentionquot Turner explained amp160quotThis will be the only Upfront helping you engage with the most important audiencequotThat US Latino community expected to top 60 million later this year is together with other communities of color transforming the nature of entertainment and technology amp160quotMulticultural is fast becoming mainstream mediaquot Mandala added En route to those segments he addressed concerns that Univision39s primetime ratings are tumbling thanks to steppedup original content from rivals amp160quotWe had some makeup work to doquot he acknowledged referring to some viewer slippage late last year and early 2017 amp160However thanks to recent schedule adjustments such as introducing familysuited talent hours weeknights at 8 pm ratings are on the upswing amp160Trouble in quotUquot city amp160quotThat39s a crock of shiftquot Mandala declared turning a key word from a close rival39s tagline amp160quotWe39re still the No 1 Spanishlanguage network with sister network UniMas No 2 and both saw growth yearoveryear amp160No 1 is not a lonely number todayquot he asserted amp160Grade 4 JacksNews amp160The 8 pm family talent hour will continue with A Jugar en FamiliaKeep It In the Family where kids dictate the rules of this competition executive produced by Simon Cowell and Tu Cara Me SuenaYour Face amp8220Soundsamp8221 Familiar with celebrities impersonating icons in a number of music styles Univision39s Story House Entertainment unit will put together Barrio Records a weekly scripted serial on the reggaeton movement and do a second season of acclaimed Netflix coproduction El Chapoamp160 Read more about El Chapo here amp160Two upcoming telenovelas will have unique family plotlinesamp160 Mi Marido Tiene FamiliaMy Husband Has a Family extended family dramedy and Papa a Todo MadreThe Mother of All Dads business owner becomes single father amp160A globetrotting organized crime empire saga El Ultimo DragonThe Last Dragon and a bio miniseries of Spanishlanguage music superstar Luis Miguel will also turn up next season amp160For sports Univision and Univision Deportes will cover the UEFA Champions League for the first time and be the first to carry a new event from that soccer power the Nations League tournament in the fall of 2018 When the World Cup unfolds that summer from Russia both networks will present comprehensive pre and postmatch programming plus nightly multihour recap coverage with entertainment features amp160The most farreaching development Fusion TV forming a amp8220creative boardamp8221 to identify and build a pipeline for the next generation of diverse TV creators amp160Key members include actresscontent makers Viola Davis Jodie Foster and Meryl Streep Peabodywinning producer Ezra Edelman OJ Made In America and chairperson Henry Louis Gates Jramp160 Grade 4 JacksHost amp160Turner and Mandala handled their roles with ease and enthusiasmamp160 Grade 35 JacksStar Turn amp160For the first time performances kicked things off wrapped things up and spiced up the midsection amp160Music star on the rise Becky G grooved at the start with backup dancers moving down the aisles to join in while superstar Shakira her band and outstanding lighting effects delivered a knockout pair of closing tunes her new single I Fell in Love followed by smash hit Hips Don39t Lie amp160The welcome surprise was a maximelody midway through featuring contestants from current and upcoming competition series including the winners of Pequenos Gigantes USALittle Giants USAamp160 Grade 45 JacksCuisine amp160No afterevent lunch from Gotham Hall or another venue for the first time in years Unbelievable amp160No Jacks score amp160Note amp160Cuisine ratings do not figure into the overall Jacks scoreData Insight amp160UCIamp8217s assortment of TV networks and online services reach more than 108 unduplicated consumers a month amp160That39s a 34 percent yearoveryear increase from spring 2016amp160 Local news at Univision39s broadcast affiliates in New York Los Angeles and Dallas are topranked in their time periods among all TV stations in their markets regardless of language amp160Grade 3 JacksInnovative Opportunity amp160Ongoing sponsorships within news programming including nightly news multihour morning dayparts and late afternoon newsmagazine hours through a new quotEditorial Calendarquot campaignamp160 Grade 35 JacksOverall Grade 4 Jacks Sparkling wellrounded affair thanks to the new focus on programming genres Do wish more about UniMas and Galavision39s future original programming was incorporated in the format amp160One more note amp160It39s about time Fusion TV and El Rey Network break loose and do events of their ownNext up amp160Turner NetworksOur Jacks rating system in a nutshellamp160 5 Jacks amp8211 Excellent 4 Jacks Very Good 3 Jacks amp8211 Good 2 Jacks amp8211Fair 1 Jack amp8211 Poor 0 Jacks Don39t go thereClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Univision’s Passion Play: Upfront News and Views

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Simon Applebaum

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