Over the past year, DeepIntent has seen a 25-fold increase in connected TV (CTV) ad spend from pharmaceutical marketers on its demand side platform (DSP). That eye-popping figure, provided by Chris Paquette, Founder and CEO of DeepIntent, was just one of many striking nuggets of information that dropped during the company's Innovation With Intent: A Pharma-Focused CTV Forum, which took place May 5 in New York.
Unpacking the Top Takeaways From DeepIntent's CTV Summit
![Unpacking the Top Takeaways From DeepIntent's CTV Summit](/media/articles/pharma_iStock-515744085.jpg.550x380_q85_box-0%2C73%2C1964%2C1437_crop.jpg.webp)